Trig Point Marketing and E-Commerce Consultancy
October 16th, 2011
Advertising and Promotional Strategy
We can work with you on or carry out for youy a complete advertising or promotional campaign.
We can form ideas for your products, services or brands and create a campaign that will generally use a variety of different promotional techniques including advertising, PR, Direct and Indirect Sales and Sales Promotions. We like to focus on reaching your target market and understand that many media types are unsuitable for reaching some target markets, by focusing your campaign we hope to make sure every penny of your spend counts.
If you know what areas your promotional campaign is going to cover but want help with or wish to outsource the creative side of your campaign we can help here as well. We have little interest in winning any artistic awards and will come up with Creative work that your target market will understand and appreciate.
Your Brand or Brands are likely to be among your business’s most valuable assets and also the most fragile. We can not only build your brand but work to ensure that it is maintained and your Brand values preserved.
Buying and negotiating for advertising space can be daunting but we can give you guidance or do this for you.
We can plan and run both Consumer and Trade sales promotions for you to ensure your promotions appeal to your customers and bring you your most wanted response be it Foot-Fall, Customer Details such as shopping habits, Customer Loyalty, Profit or Sales volume.
There are lot more types of Sales Promotion than Bogofs and free plastic toys in cereal so we are bound to find one that is right for your business.
Direct Marketing / Sales
We can manage both Indirect and Direct Sales work and have sales people who we work with on a regular basis for both Face to Face and Telephone sales. We also have experience of organizing sales events such as free seminars.