Trig Point Marketing and E-Commerce Consultancy
October 16th, 2011
E-Commerce strategy and marketing
Website Appraisal or Creation
We can give you an appraisal of your current e-commerce website from the point of view of Customer friendliness and Search Engine friendliness as well as review your website’s marketing and advertising both on and offline. We work with web designers who we have worked with on various projects for several years who can identify any problems with the programming of the site and can often carry out remedial work.
If you don’t yet have a e-commerce website we can build one for you built to Search Engine Optimisation best practice to assure that it performs within Google and other search engine results. We also have experience building highly customer friendly websites integrating the most suitable Social Media for your offering.
E-Commerce suitability Reports
Not all Retaillers should go into e-commerce and many who should don’t, our review of your business will allow us to analyse which category you fall into and show what you could gain, or what the problems would be for you as a multi channel retailer.
We will look at your products considering factors such as size, margin and fragility, your stock control, your target market, competitors and business as a whole and also give you an idea of the budget it may take to get trading online.
E-Commerce for Bricks and Mortar Businesses
Whether following one of our reviews or if it is something you have already decided to do, we can turn you from bricks and mortar to a bricks and clicks retailer: trading online with the right website, right product range, right promotion and right systems in place. We have setup and run several e-commerce businesses in the past and know what is involved and what the similarities and differences are to running a Bricks and Mortar business. We recommend you use web designers who we have worked with before who can offer an easy to use feature rich e-commerce site and provide full training.
As for promoting your site please see the two sections below.
Making sure your business is found online isn’t easy with the amount of competition but we can make sure that you are found and by the right people.
Search Engine Optimisation for your site, in other words making it easy for Search Engines to find and identify, is vital for every site and can be used to make sure your site appears for the most suitable Keyword searches on Google and other Search Engines.
Beyond this we will use a mixture of techniques, such as Social Media, Banner Advertising, Affiliate Programmes and more, to suit your website and business.
Offline promotion for online businesses
Many website based businesses rely on purely web based promotion, however to maximize visitor numbers and to develop and add value to your brand offline marketing can really make a difference. Many internet users tend to go directly to websites they already know of, often assuming that any e-commerce sites they find purely online are likely to be back bedroom operations. Offline promotion can make your brand seem more trust worthy and tangible and find you new users.
Setting up a new e-Commerce business
If you are setting up an e-commerce business from scratch there will be even more to consider than for a bricks and mortar business with systems and stock already in place.
As well as helping you to setup a website and market it we can help you set up the systems you will need such as Stock Control and Order Processing. We can even help you setup to use a ‘Direct Dispatch’ model where you will not need to hold stock.
Whether you need a full range of products for a new store or want to increase your range we can help you. We have previously created ranges of thousands of products for major online stores and setup sites on a purely Direct Despatch (stockless) basis and have a great understanding of the UK retail market and latest trends.
Product range is a major part of the Marketing Mix for any store and we can make sure that your range matches the rest of your offering and Brand Values.